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How seaside piers are adapting in the 21st century

An academic paper by SHN trustees Anya Chapman and Duncan Light, which looks at how seaside piers are adapting and repositioning for new markets in the 21st century

A short pier with ornate lampposts and railings overlooking a calm sea, under a partially cloudy blue sky.

What's the paper about?

The UK’s seaside piers were created in a particular context, and as that context has changed, they have needed to adapt to remain viable and competitive as visitor attractions.

The paper identifies 3 strategies commonly adopted by seaside piers in the 21st century: a focus on contemporary family entertainment; a focus on innovation and diversification; and a focus on heritage, nostalgia, and tradition.

The paper focuses on the strengths and weaknesses of each strategy, along with the broader challenges facing seaside piers.

The paper was published in the Journal of Heritage Tourism. You can download an author's pre-print version of the paper here.

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