New Palace and Adventureland, New Brighton
The Art Deco New Palace and Adventureland Funfair was completed in 1939, commissioned by W H Wilkie, the present owner’s grandfather. ‘Purveyors of merriment since 1912’, the Wilkie family have been at the forefront of seaside family entertainment in New Brighton through four generations. During World War Two amusements gave way to an ammunitions factory, still partly preserved, and the New Palace became US Army depot O616. Recently, when developers approached with plans to demolish, more than 7000 people signed a petition to save ‘the beating heart of New Brighton.’ With so many key monuments to New Brighton’s resort history already gone, Cathy Roberts of the Wilkie Leisure Group says ‘we are working to preserve this last remaining monument of our seaside heritage.’
Voters said:
I have been visiting the New Palace since I was 5yrs old & now take my grandchildren who love it, the building is iconic & very little has changed in 65 years it is part of New Brighton’s heritage.
From an era when New Brighton was the place to be seen. It has everything quintessentially seaside, amusements, ice cream, beach ware, cafés, candy floss.
David Wilkie, owner and manager of the New Palace and Adventureland said:
All the fun of the fair is one phrase that reflects the Wilkie family's commitment and dedication to providing New Brighton with an unforgettable attraction. To be awarded first place in the Seaside Heritage Network Bucket and Spade list is the icing on the cake - not only for the resort's tourism - past, present and future - but for all the generations who have taken the Palace to their hearts.